Electronic marketing is an important facet of the sales strategy for an increasing number of businesses. Statistics Canada reported in November 2008 that Canadians spent more than $12.8 billion in online purchases in 2007. The U.S. Census Bureau shows that online sales topped $30 million in the first quarter of 2009 alone.

Businesses trying to make the leap from a physical presence to one online benefit from an understanding of common electronic marketing terms and their definitions. Online business, marketing, software and technology are constantly changing; to succeed, online entrepreneurs must be informed. The following terms are separated into several categories for easy reference.

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